The world already has generous funders, plenty of them. What it still lacks, however, are enough bridges that carry great ideas out of the shadows before they burn out.

Many high-impact initiatives often begin invisible: full of vision, evidence, and heart. But, they usually lack the polished storytelling or visual authority needed to make people stop scrolling and pay attention.

And while some lucky initiatives eventually attract funding, many continue their work quietly with little to no support at all. This is why we created the Good-Good Program—to help these overlooked yet impactful missions gain visibility and credibility through design.

Every year, four qualifying nonprofits receive our streamlined web design service (the Genesis Program) and our brand identity system program, gratis. Combined, these services have a commercial value exceeding $10,000. They are, however, granted annually to four shortlisted initiatives, free of charge.

We wish we could take more than four. But, right now, four is the honest limit of what we can give away while still keeping the studio alive through paid work. Applications for the program are open on the 15th of every month, and every spot is decided by the impact we believe we can help unlock.

We believe that when high-impact missions doing good work for humanity look their best, the world is more likely to listen and lend their support. This is what we are trying to manufacture, one initiative at a time, until we’re big enough to do it for dozens, hundreds, thousands.

Genesis is a streamlined web design service created for founders, impact investors, startups, corporations, governmental or cultural Institutions, agencies, Nonprofits, etc. It is designed for those who understand the power of a simple, clear, and practical online presence—one that authentically conveys who they are, what they do, and why it matters.

Everything you need to know about this program can be found here. Please, reach out if you have more questions

We tailor every brand identity system we produce specifically to the organization we’re working with, and we design each system with the same level of care, quality, and dedication we bring to our highest-profile commercial projects.

 From logos and typography to color palettes, iconography, stationery, and beyond, each system is crafted uniquely for the organization and its mission. We obsess over simplicity, cohesion, scalability, and adaptability, ensuring the identity performs flawlessly across every physical and digital touchpoint.

For organizations that want to move quickly, we offer a collection of hand-crafted, premade marks, all available to browse and adopt completely free of charge. If, after exploring the marks, one feels like the perfect fit for your mission, simply claim it. We’ll take it from there and build your organization’s full brand identity system around it, and in a fraction of the usual time.

There are no rules about how much we should give, or when we should give, only that it must be done with the same care as one might tend a garden, not too little, not too much. Sometimes giving is as simple as opening a door for someone carrying groceries; sometimes it’s something larger, like offering your time to those who have no voice.

As humans, we often think of generosity in grand terms, but more frequently, it is the quiet act of remembering, of listening, of showing up even when you are tired or unsure. It is not always loud or dramatic; it is more like a stone that has been moved from the path so another may walk more easily.

We give back not because we must, though sometimes we do, but because we recognize our own place in a chain far longer than ourselves. We were once helped, and now we help others in return. It is not always easy to see how our small contributions ripple outward, like pebbles tossed into the water of time. Still, we give.

When we give, something changes, not just for the receiver, but for us as well. It is a kind of balance: the more we offer, the more we receive in return, though not always in the form we expect. Sometimes it’s a look of gratitude; sometimes it’s peace in our own hearts.

We are all part of this cycle of receiving and giving, learning and teaching, being and becoming. To give back is to remember that life is not ours alone, but shared with others who need us just as much as we need them.

• If you are taking advantage of the genesis program, please refer to the “What to Expect” section of the program description for more information.

• If you are taking advantage of the identity program, please read the “Vantages” section on our core offering page, Please, take some time to read through the entire page if you can.

• The primary language for communication will be English. If English is not your first language, you are welcome to use an interpreter.

• Generous and charitable discounts are available for other services, or extended scopes in the Good Good program.

To qualify for Good Good, your organization needs to be a)recognised as a charitable or a nonprofit organization by the local regulator in the country where you are registered, b)operating on a not-for-profit basis, c)operating for the public benefit.
if you fall into any of the organization types listed below, You may not qualify for the program.

• Government agencies or bodies, State-owned or state-sponsored enterprises, private or public hospitals or health departments.

• Political organizations, committees, advocacy groups, clubs, fraternities, sororities, trade associations, professional societies, or mutual benefit organizations, etc.

• Preschools, kindergartens, and primary/secondary schools, Colleges, universities, and other higher education institutions

• Nonprofits that do not primarily serve the public benefit., For-profit companies and organizations, including any organization we determine does not align with our mission or program guidelines.

If you’re unsure whether your organization is eligible, feel free to reach out for guidance.

Please Note: While educational organizations and Public Health Services are not eligible for the Good-Good Program, they’re often entitled to charitable and discounted rates.

We accept applications for the Good Good on the 15th of every month throughout the year, including December. The next opportunity to apply will be on the 15th of this month—please plan accordingly. We are available to address any inquiries you may have.

Today is February 15th—perfect timing! The application for Good Good program is open. Please, click on the link below to get started.

Join the Waitlist

At this time, we are carefully reviewing all submissions received on the 15th of this month. If this month’s application window has closed without your submission, please apply on the 15th of next month. We welcome any inquiries you may have.

• All referenced dates conform to the Gregorian calendar. Times are given in West African Time (WAT, UTC+1), and daylight saving time is not applied. Applications may be submitted only during the designated window: from 00:00 WAT to 23:59 WAT on the 15th of each month.

• If you applied earlier and we confirmed you’re eligible, it means you’re already on the waitlist and that we’ll consider you this year. In the event you’re not part of the four selected this year, you will automatically be prioritized next year based on the date your application was first received.

• To ensure full transparency, we will provide regular updates on your exact position in the queue. These updates will help you make an informed decision about whether to continue waiting for an opportunity with us or to explore alternatives in the meantime.