Beautiful, clear, meaningful, these are the words that should describe a perfect visual story; which could be an Icon, a symbol, series of illustrations, posters, infographics, way-finding signs, etc. as long as they communicate quietly; like a whispered secret, an unspoken understanding, a wordless poem, as long as they evoke ranges of emotions and reactions, from delight and curiosity to comfort and familiarity. In a world that constantly battles information overload, Tormer tries to create clear and effective visual stories to help make sense of and navigate both our physical and digital environments with ease.