Clients who benefit from the Genesis program usually approach us at different stages of their endeavors, bringing with them a wide range of needs, goals, and concerns. Some are uncertain about where to begin or whom to trust; others demand cost efficiency without sacrificing quality. Many are wary of vendor lock-ins and dependency traps. Some have specific expectations—like having a website that is responsive, mobile-friendly, optimized for search engines, and consistent with their brand identity. Others insist on a site that can be easily updated and maintained, even by non-technical users. Still others simply want a site that works seamlessly, allowing them to focus on their core operations without worrying about layouts or technical details.

What we’ve discovered is that while client needs are vast, varied, and often complex, the most important factors for achieving a successful outcome in the Genesis program can be distilled into just a few key elements: 1) Do their values and vision align with those of the studio? 2) Are their goals and objectives clear? 3) Do they have an appropriate budget? 4) Are their timelines realistic? And 5) Can key stakeholders commit time to collaborate effectively? We’ve found that when clients are aligned with the studio on these five areas, collaboration tends to be not only seamless but also enjoyable.

Genesis is a streamlined web design service created for founders, impact investors, startups, corporations, governmental or cultural Institutions, agencies, Nonprofits, etc. It is designed for those who understand the power of a simple, clear, and practical online presence—one that authentically conveys who they are, what they do, and why it matters.

Within the program, Tormer focuses on two foundational site formats: brochure sites and landing pages—both prioritized for their unmatched practicality, value, speed of delivery, and scalability. These formats serve organizations that may be resource-constrained or in growth phases, as well as those whose messages are best shared through such streamlined formats.

While web design forms the core of the Genesis offering, the studio is committed to ensuring every site produced under the program is designed with a deep sense of permanence. Each website is built to stand on its own while seamlessly complementing and integrating into a client’s broader digital strategy.

While Genesis will benefit clients who value efficiency and simplicity, it may not be the best fit for organizations requiring highly complex or dynamic web solutions. Clients seeking more advanced options beyond brochure sites and landing pages are encouraged to explore the core offering page and reach out directly for guidance.

Like their physical counterparts, brochure sites effectively communicate the vision, mission, and other essential details of a business using just a few well-structured and easy-to-navigate pages.

They prioritize clarity and simplicity, ensuring that visitors quickly grasp who the company is, what they do, and how to get in touch.

While all sites are unique and their structure can vary depending on the nature of the business, brochure sites typically have just a few core static pages such as the homepage, about us, services or offerings, contact information, and sometimes a portfolio or case studies section.

Landing pages are designed with one goal: to drive visitors toward taking a specific action that benefits their business. Unlike traditional websites, landing pages are simplified, removing distractions and focusing on a single conversion point—such as signing up for an email list, downloading content, or learning about a service.

The best landing pages are clean, focused, and designed to make the path from curiosity to action as straightforward as possible.

A typical landing page includes several key components: a header that clearly communicates the main message; a body section featuring the core messages, images, videos, testimonials, etc; and a prominent call-to-action (CTA), such as a “Get Started” button or link encouraging the next step. While a footer is optional, it may be included to provide additional links or contact information.

a)Tailored only to you:
Every single site we produce is bespoke, designed and built from scratch to reflect your specific vision.

b) Live in About 4 weeks:
After all core assets are gathered, and design is approved, implementation—from start to live—happens in 4 weeks or less. (maximum of 1-3 Pages for landing sites and 5-7 static for brochure sites.)

c) Extensive revisions are welcome:
Post-launch revisions are rare, but it’s good to know that throughout your project’s lifecycle, we can constantly refine your vision until it feels just right.

d)Turnkey and self-manageable:
You’ll also get help and guides on demand to help navigate the site easily.

e) It’s WordPress:
A leading CMS that supports a vast number of websites globally. At present, over 40% of all sites on the web are built using its open-source architecture.

f) We Speak English:
The primary language for communication will be English. If English is not your first language, you are welcome to use an interpreter.

g) There are Extras:
Depending on your specific context and project, you are entitled to on-demand complimentary short strategy sessions, live design sessions, UX content, custom UI icons and UI illustrations—all at no extra or additional cost to you.

h) Complimentary Support:
You are automatically entitled to three months of complimentary support, gratis. Which starts immediately after project handoff. Refer to the funding section for details about extending support.

a) Clear Objectives
b) Content
c) Primary brand Assets
c) Time to collaborate

Note: As you move forward in our review process, we’ll provide tailored information about how the Genesis Program will support your specific project. This will include detailed technical guidance related to project scoping, domain configuration, hosting needs, and additional relevant information tailored to your specific situation..

To ensure clarity and efficiency, we use the following tools as standard:

• Figma: For collaborative design work, prototyping, and feedback loops.

• G-Suite (Google Workspace): For document sharing, project management, and communication.

• Email & WhatsApp: For real-time updates, requests, correspondences or informal check-ins.

• Asana (Kanban Board): To track progress, deadlines, and task prioritization.

In exceptional cases where preferred tools are already established within your team, we may adapt to your workflow—provided it aligns with project goals and timelines.

Landing pages – $1799
Brochure Sites – $3799

Extended Technical Support – $299/quarter
Extended General support – from $999/quarter

We accept 100% payment post launch: this means clients may choose to pay nothing till their site goes live. (Applies exclusively to existing clients and clients referred to us by one of our existing clients)

Additionally, depending on our collaboration history, we are often open to exploring alternative engagement models, like barter, or service for equity: where a portion of our service fees are received as equity or in-kind.

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A special note for charities and nonprofits: if you qualify, Daas Genesis and other micro-services may be available to you at no cost. To learn more, please Click Here to visit the ‘Good-Good’ page.